Head First into High-Tech Farming

John Deere Plow

When I told friends and family I was going to work for John Deere, there were two reactions.

  1. You got a job at RDO!
  2. You’re moving?

No and no.

I work for John Deere Electronic Solutions, based in Fargo, ND. Known locally as Phoenix International, we had a modest start 25 years ago, as an entrepreneurial electronic engineering firm that grew quickly. So quickly, John Deere started taking notice a little over a decade ago.

It is a strategic move for John Deere to develop its reputation in cutting-edge electronics. As farm equipment becomes increasingly high-tech, John Deere saw Phoenix talent as a way to continue to edge out its competition.

Deere gradually increased its investment in Phoenix, acquiring full ownership in 1999. Fargo became a John Deere town and Phoenix became the Electronics Center of Excellence of John Deere.

And I just became a John Deere girl! Pinch me!

What a clutch time to welcome John Deere into my life; 175 years after Mr. Deere fashioned a better plow out of a broken saw.

I worked at Phoenix 10 years ago, when we had one plant on 45th street and packed the Ramada Crystal Ballroom for our holiday parties. Today, I’ve counted five buildings, at least two offsite warehouses, and a brand new monster building under construction on 19th Avenue North (right across the street from Olaf Anderson).Phoenix Plant in Fargo

Now let me hit you with our global reach. JDES has a manufacturing facility in Torreon, Mexico; an engineering team in Pune, India; and big plans for China. All based out of my little Fargo.

JDES is innovating new technologies in farming that will make you feel like Steven Spielberg should be making movies about us. I’m very excited to share the stories with you!

Thanks for reading~ and welcome to my wild ride!



About Yo Adrienne Olson

Yo Adrienne Olson is a Fargo girl, a blessed mom, a lucky wife, an innovative communications professional and a closet entrepreneur.
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