When the Just Born candy company addressed its sales force at their 2009 convention, the team was given an ultimatum: make your 2010 sales goals and enjoy the 2010 convention in Hawaii; don’t make the goals and we’ll gather in Fargo instead.
Two dozen Just Born personnel will converge this Monday, December 13, in downtown Fargo for their annual meeting. While the 10-day forecast will treat them to temperatures in the teens (Honolulu will be in the low 80s), the group has local manufacturers’ representative and veteran candy broker Bob Ward working to turn this “punishment” into a visit they won’t soon forget.
Ward contacted the Fargo Moorhead West Fargo Chamber of Commerce for ideas on how to wow the candy people, which are easy to come by. Their proposed itinerary includes a showing of the movie that made us famous, the Coen brothers’ “Fargo,” a visit to the woodchip Marge statue in the fabulous Fargo Theatre, a trip to the Hjemkomst Center in Moorhead for an author reading of the recently released book, How Fargo of You, and a sleigh ride and dinner at Divot’s Golf Course.
Our Chamber President will welcome the group to Fargo when they arrive on Monday afternoon.
They will realize quickly that a convention in Fargo should be viewed as far from a punishment. As business people, they may be surprised to learn Fargo is home to a robust high technology industry, including a major Microsoft campus, and that we rank at the top of numerous national lists of great places to do business. Plus they are visiting our revitalized downtown and its landmarks which never fail to impress.
Just Born began in 1910 when Sam Born emigrated to the U.S. from Russia and produced chocolate sprinkles (the hard chocolate coating for ice cream bars). In 1923, Born opened a small candy making store in N.Y. and named it “Just Born.” Now, 87 years later, Just Born is a family-owned business based in Bethlehem, Pa. producing famous candies such as Peeps, Hot Tamales, Mike and Ike, and Peanut Chews. Learn more about Just Born at www.justborn.com.
If you got the call, do you have suggestions at the ready to make a memorable experience in your town?